R HIGHLY NEGOTIABLE PLUS ANNUAL PERFORMANCE BONUS
Our client comprises a balanced and diversified range of complementary chemical services businesses with a broad geographic spread. The group extracts operational synergies and efficiencies across its businesses. The company spirit underpins its service ethic, brings innovation to the fore, creates value for its customers and ensures integrity in all that it does. The group is a diversified chemicals group that supplies chemicals and specialised services and solutions for the agriculture, mining, and chemical application industries. Differentiation is ensured through using innovation combined with intellectual capital, whereby this company adds value for customers at every stage of the supply and service chain. With its vision of leaving a “Better World” the Group’s solutions promote the responsible use of chemicals for health, safety, and a lower environmental impact, with an increasing shift towards cleaner technologies. As of 31 March 2021, the Group has a physical presence in 25 countries
They now seek a group head of marketing & communication to join their team. You will report to the group COO.
JOB DESCRIPTION WILL INCLUDE BUT NOT BE LIMITED TO:
- You will be responsible for leading the global marketing, brand and communications strategy to elevate the organisation’s visibility, influence and stakeholder engagement;
- You will be required to drive strategic planning, reputation management, ESG communications and digital innovation in alignment with corporate objectives;
- You will be required to provide strategic direction and best practice guidance to divisional marketing teams, ensuring cohesion and consistency across the group;
- You will be required, through a dotted reporting line from divisional marketing leads, to foster collaboration, harmonise marketing efforts and ensures that divisional strategies are aligned with the group’s overarching business goals;
- Marketing:
- You will be required to develop and execute a 3–5 year global marketing and communications roadmap aligned with corporate strategy, focusing on enhancing brand awareness, client engagement and support lead generation across the business units;
- You will be required to lead integrated marketing campaigns across digital, social and traditional channels to build brand equity and market presence;
- You will be required to lead the planning, execution, and optimisation of trade shows, webinars and industry publications for the Group and provide support and guidance to the BU’s on industry events;
- You will be required to provide expert guidance and support to divisional marketing teams on best practices, tools, and frameworks;
- You will be required to establish and maintain a dotted-line reporting structure with divisional marketing leads to ensure alignment and collaboration;
- You will be required to monitor and evaluate the effectiveness of marketing initiatives across divisions and recommend improvements;
- You will be required to lead strategic marketing initiatives that span multiple divisions or require group-level coordination;
- You will be required to serve as the primary liaison between executive leadership and divisional marketing teams;
- You will be required to facilitate knowledge sharing and capability building across the marketing function;
- You will be required to ensure brand consistency and alignment with corporate identity across all divisions;
- You will be required to lead and mentor a high-performing global marketing and communications team;
- Internal & external communication:
- You will be required to oversee internal and external communications, ensuring consistency and alignment with organisational values;
- You will be required to drive executive profiling initiatives, including media training, thought leadership and public speaking engagements;
- You will be required to define and monitor strategic KPI’s such as brand awareness, stakeholder engagement and media sentiment;
- You will be required to support the group CEO and group FD in investor relations activities, including results announcements, roadshows and shareholder engagement;
- Stakeholder management:
- You will be required to manage & maintain a stakeholder management framework across the group and assist the executive with key stakeholder management;
- You will be required to identify and engage with key stakeholders, including customers, partners, regulators and community leaders;
- You will be required to develop and implement strategies to manage stakeholder expectations and enhance stakeholder engagement;
- You will be required to collaborate with regional marketing leads to ensure localisation and cultural relevance of global campaigns;
- You will be required to monitor and address stakeholder concerns and feedback;
- Event planning & management:
- You will be required to execute high-quality events that reinforce the group’s purpose and brand, resonate with the target audience, adhere to budget constraints and align with our values and business objectives;
- You will be required to ensure efficient event management, maintaining adherence to timelines and budgets;
- You will be required to manage the event calendar to ensure alignment with the group’s operating rhythm;
- You will be required to explore opportunities to optimise stakeholder relationships and engagement through strategic event planning;
- PR & digital marketing:
- You will be required to establish and manage crisis communication protocols and reputation risk mitigation strategies;
- You will be required to champion ESG and sustainability communications, aligning messaging with corporate responsibility goals;
- You will be required to drive thought leadership initiatives that enhance the group’s brand positioning and industry influence;
- You will be required to monitor media coverage sentiment to ensure it aligns with and supports the group’s brand image;
- You will be required to expand the group’s share of voice to increase brand visibility and market presence;
- You will be required to develop and implement a comprehensive communication and content plan across digital platforms;
- You will be required to optimise the website’s user and customer experience (UX and CX) to support digital marketing efforts, driving traffic growth and improving engagement rates;
- You will be required to enhance SEO performance to increase organic visibility and reach;
- You will be required to evaluate the return on investment (ROI) for digital marketing campaigns to ensure effectiveness.
CORE COMPETENCIES REQUIRED, BUT NOT LIMITED TO:
- You have strategic thinking and long-term planning skills and have exercised these successfully in big multi-jurisdictional spaces;
- You have excellent communication (verbal and written) skills in English;
- You have exceptional storytelling skills;
- You have strong business acumen and stakeholder management skills- stakeholders are demanding and in various countries;
- You have digital fluency and an innovation mindset;
- You have crisis and reputation management expertise;
- You have leadership and team development skills.
CORE QUALIFICATIONS AND EXPERIENCE:
- You have a bachelor’s degree in marketing, business administration, communications, at honours level as a minimum;
- You have an MBA or advanced degree – this is preferred;
- You have a minimum of 12 years current, relevant progressive experience in marketing and communications, with a minimum of 5 years in a senior leadership role; in a multinational with some global experience ideally.
- You have a proven track record of leading global marketing and communications strategies; with significant budgets;
- You have experience in executive communications and brand governance;
- You have familiarity with ESG and sustainability reporting frameworks. You are able to lead and manage a team. This is a VERY big job- you must be smart, have classical marketing skills but also be tech savvy – and immediately command respect. The pace is frenetic and demanding. Rewards are superb!